The annual Internet Trends report from Mary Meeker’s

The annual Internet Trends report was published last week. Some of the highlights are:

  • There are currently 3.6 billion Internet users. This means that more than 50% of the world’s population is already using the Internet, making new user growth harder to achieve.
  • The average adult spends 5.9 hours per day on digital media. This 4% growth occurs year-on-year, so the coming years will see a sustained increase in this figure.
  • online network effects also drive offline connections.
  • Personalisation improves engagement and experience.
  • The technology sector is the largest and biggest-growing sector in research & development.
  • Only 12% of people in the Netherlands are willing to share personal data in return for benefits (such as discounts and personalisation) compared with 38% in China and 25% in the United States.
  • Lifelong learning is very important. For example: every day more than one billion learning videos are watched on YouTube.

In other words, despite a gradual slowdown in the growth of Internet users, the time people spend on digital media is increasing all the time. On average people now devote almost a quarter of their day to digital media. They use digital media to communicate with each other, but also to fulfil a need for lifelong learning. What’s more, offline connections are also being stimulated by online network effects.

MEDonline, specialist in e-communication in healthcare, is responding by means of its e-learning academies to the need for lifelong learning and, with a multichannel marketing strategy that has proven effective, is addressing online and offline aspects.

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